ArtPrize is an annual, international art competition in Grand Rapids, Michigan.

Each year having a different visual brand, there is a variety of print and web collateral needed to promote the event. From the STEAM village (Science, Technology, Engineering Art and Math) to Education Days for families, there are many different ways of experiencing everything that ArtPrize offers. For the 2017 event, I worked with the creative team to establish a comprehensive visual language that included wayfinding, iconography, and large format design.

Art for everyone

Education Days provides free programs, lessons & activites for PreK–12 school groups by top cultural institutions.

Mapping it out

Each experience has specific recommendations and custom map that pertains to the theme (I.e. outdoor art/sunny day, rainy day, family guide and brew lovers) Those who don’t regularly attend museums or galleries can have a hard time interacting or understanding the art and feel judged; these guides give suggestions on how to do that and make ArtPrize more accessible and inclusive for everyone.